This session will detail and reflect on the implementation of a semester-long video project as an active learning strategy in a Public Anthropology course at Northern Michigan University (NMU). Throughout the semester, students collaborated in small groups to produce a 3-5 minute video that highlighted NMU’s anthropology program and faculty. The goal of this project was to engage students in a hands-on, creative process that both reinforced their understanding of course content and introduced/enhanced their technical skills in public visual anthropology. This session will provide participants with both faculty and student perspectives on the process and outcomes; three students and one professor will share the objectives, outcomes, challenges, and benefits of using such a project.